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Diamond Buying Guide

February 25th, 2025

close up image of a radiant cut diamond on a black shiny surface

Every diamond tells a story, and choosing the right one should be done with care and forethought. Solomon Brothers Jewelers takes pride in offering only the finest quality diamonds that are selected for brilliance, beauty, and craftsmanship. To make the selection process seamless, our team has crafted this guide to help navigate the key factors to look for when you are shopping for diamonds. Whether searching for an engagement ring or an investment piece, finding the ideal diamond is effortless with the right knowledge and guidance from our trusted Solomon Brothers experts that are dedicated to excellence in every detail.

a jeweler inspecting a diamond ring with a magnifying glass

Solomon Brothers’ Care Promise for Diamonds

Finding the perfect diamond is an exciting journey, and Solomon Brothers Jewelers provides a wealth of resources to make the process clear and enjoyable. Understanding the 4 Cs—cut, color, clarity, and carat weight—is essential for making an informed choice. We provide a detailed breakdown of these key characteristics that explain how each factor influences a stone’s brilliance and value, empowering buyers to select with confidence along with guidance from our team will lead you to the best diamond option.

Shape is another important consideration, as each cut brings out a unique personality in a diamond. Browse our overview of the different shapes we carry—from timeless round brilliants to distinctive pears and cushions—to find the one that best suits your style. Each shape interacts with light for maximum sparkle. Beyond choosing the right stone, proper care ensures lasting beauty. Expert advice on maintenance covers everything from cleaning techniques to safe storage, helping to preserve brilliance for years to come. Whether it’s an everyday piece or a treasured heirloom, these tips keep jewelry looking as radiant as the day it was purchased.

Every diamond from Solomon Brothers Jewelers is certified, providing assurance of authenticity and quality. Learn more about our certification and what these official evaluations mean regarding our diamonds, ensuring transparency and peace of mind. Customers can trust that each stone has been graded by reputable gemological laboratories for accuracy in its specifications. For additional security, protection options safeguard an investment against loss, theft, or damage. Exploring different coverage plans allows buyers to select the best way to keep their jewelry secure by offering reassurance long after the purchase. With these resources, Solomon Brothers Jewelers makes it easy to find, care for, and protect a diamond for every customer to feel confident in their selection for a lifetime.

six round cut diamonds, two of which are blue, on a white surface

Natural and Lab-Grown Diamonds in Georgia

At Solomon Brothers Jewelers, our customers can browse a selection of both natural and lab-grown diamonds, giving you the freedom to choose the perfect diamond based on their preferences, values, and budget. Each option has its own unique appeal, and understanding the differences helps in making a decision that feels right.

Natural diamonds, formed deep within the earth over millions of years, carry a sense of rarity and history. Many appreciate their natural origins and the uniqueness that comes from their years-long formation process. These diamonds often hold strong sentimental value, making them a meaningful choice for engagement rings, heirlooms, or investment pieces. Created using advanced technology that mimics the diamond-forming conditions found in nature, lab-grown diamonds offer the same brilliance and durability as their natural counterparts. They are an excellent option for those looking for a more budget-friendly alternative without sacrificing quality or beauty. Ethically sourced and environmentally conscious, lab-created stones appeal to those who prioritize sustainability in their jewelry choices.

Whether drawn to the timeless allure of a natural diamond or the modern innovation of a lab-grown one, every stone at Solomon Brothers Jewelers meets the highest standards of quality and craftsmanship. With expert guidance, finding the ideal diamond, natural or lab-grown, becomes a seamless and rewarding experience.

six round cut diamonds in a line on a reflective black surface

Shop for Diamonds at Solomon Brothers Jewelers

Your ideal diamond awaits at Solomon Brothers Jewelers, where an exceptional selection of natural and lab-grown diamonds meet expert craftsmanship. Explore designer engagement rings, custom design, professional jewelry services, and an extensive collection of fine jewelry at our Buckhead, Alpharetta, and Sharpsburg, Georgia jewelry stores. From repairs and appraisals to financing and insurance options, every service is designed to make the jewelry-buying experience enjoyable. Request an appointment today for a personalized consultation with one of their knowledgeable team members.